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Holiday season job search: Your game plan for success in 2025

The new year is right around the corner, and with it comes the promise of fresh opportunities. As hiring tends to pick up early in the year, now is the time to set yourself up for success. Whether you’re looking to pivot careers, step into a new role, or simply explore what’s out there, a little preparation now can make all the difference when the time comes.

Here’s your quick guide to getting ahead of the competition:

Job searching is a grind. It’s not something you can typically sprint through—it’s more like a marathon. There are going to be moments when your energy dips, rejection emails pile up, and motivation feels out of reach. That’s where a solid routine comes in.

A routine creates structure, helping you stay organized and consistent even when things get tough. Start by setting aside regular time blocks for job searching, networking, or updating your application materials. Break big tasks into smaller, manageable steps, and set realistic goals for yourself each week.

By establishing these habits now, you’ll have systems in place to fall back on when hiring season ramps up. You’ll be running on a process you’ve already mastered rather than scrambling to piece things together. Remember: consistency beats intensity over the long haul.

What makes you stand out? If your answer is limited to your skills or experience, you might be missing the bigger picture. The job market is more competitive than ever, and a solid personal brand can be the key to rising above the noise.

Your personal brand is the unique combination of your story, values, approach, and expertise. It’s what sets you apart from other candidates with similar resumes. Ask yourself:

  • What do I want people to remember about me after a conversation or an interview?
  • What unique strengths, experiences, or perspectives do I bring to the table?
  • How do I want to present myself online, in my resume, and in interviews?

Start building your brand. Then, refine your LinkedIn profile, polish your resume, and practice how you talk about yourself in networking or interview settings. The more authentic and clear your brand is, the more you’ll attract the right opportunities.

If you’ve been applying for jobs and not getting any interviews, it might not be your skills—it might be your strategy. Too often, job seekers cast a wide net, applying for anything that seems remotely close to their experience. But that approach isn’t super effective.

Instead, focus on alignment. What types of roles are you particularly suited for? What industries, job titles, or responsibilities match your current skills and goals? And equally important, where are the gaps?

For example, you might discover roles you’re excited about but aren’t particularly well-suited for yet. That’s not a dead end—it’s an opportunity to tailor your approach. Update your resume to highlight transferable skills, adjust your personal brand to emphasize your potential, or take a course to bridge a skill gap.

Applying strategically—rather than applying broadly—will save you time and energy while increasing your chances of landing interviews for the roles that are truly right for you.


The job search process can feel overwhelming, but preparation is your secret weapon. By building a routine, defining your personal brand (click here to check out my branding program!), and targeting the right roles, you’re positioning yourself for success.

When the new year arrives and companies start posting those job openings, you won’t just be ready—you’ll be ahead of the pack.

Need help getting started? You don’t have to do it alone. Message me, and I’ll get your questions answered. Let’s make this the year you achieve your career goals!

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