So, I was reading about how employers are trying to leverage AI more instead of hiring actual people–especially young people and new college grads.
Uh oh.
That, of course, got me thinking: How can people stay competitive against not just people, but also the machines that are starting to replace them? How can we demonstrate value to the employers and people with hiring say-so in a way that yells “YOU SHOULD REALLY HIRE ME”?
Well in true Brandon fashion, I did some digging, reflecting, and strategizing. Here’s what I came up with…
1. Develop Human-Centric Skills (Those Soft/Transferable Skills)
AI can process data and perform repetitive tasks really well, but they’re still not at iRobot levels…yet. And even they lacked some pretty core human traits. Empathy, creativity, critical thinking, and emotional intelligence remain human strengths.
- Focus on problem-solving and adaptability in fast-changing environments.
- Emphasize collaboration—show how you’ve led teams, built consensus, or managed relationships.
- Storytelling is key. Use it to demonstrate how you’ve solved problems creatively or improved team dynamics.
💡 Example: In a job application or interview, highlight moments when you adapted to unforeseen challenges or went beyond the technical solution to build trust and rapport or inspire others.
2. Learn to Work with AI (It’s Not Us VS Them–For Now)
Tech is useful and employers love candidates who embrace technology rather than fear it.
- Get comfortable with relevant AI tools (e.g., AI for marketing automation, content creation, data analysis, or instructional design).
- Frame yourself as a “tech-savvy collaborator” who can integrate AI to optimize workflows, not replace human touch.
- Upskill continuously. Focus on in-demand tech skills like automation, data literacy, or AI-enhanced decision-making.
💡 Example: If you’ve used ChatGPT to create first drafts, analyze customer feedback, or improve workflows, share that experience! Employers want to see practical use cases.
3. Focus on Strategic Thinking & Innovation
AI excels at executing tasks but lacks the ability to strategically plan or innovate from scratch.
- Show how you’ve contributed to long-term planning, launched innovative solutions, or driven strategic change.
- Highlight your curiosity and continuous improvement mindset. Employers are looking for people who challenge the status quo and think bigger.
💡 Example: “While working on [project], I identified a gap in [process] and introduced [new solution], which led to [tangible result].”
4. Build a Personal Brand & Network
Brand. And then develop your brand. And then develop it some more! Having a strong personal brand makes you stand out in the job market.
- Share your expertise and insights on platforms like LinkedIn or industry-specific communities.
- Network strategically—build connections with thought leaders, recruiters, and peers in your field.
- Be authentic and visible. Employers value candidates with a unique perspective and strong presence.
💡 Example: Post articles, share projects, or engage in discussions about how your field is evolving with AI. This shows you’re informed and invested in the future.
5. Demonstrate Results & ROI
The job seekers I coach hear me say this all the time: Ultimately what employers care about is that you can move the needle. They want people who can show clear impact and value creation.
- Use your resume and interviews to highlight your achievements (cost savings, efficiency improvements, revenue growth, program success, etc.).
- Position yourself as someone who makes data-driven decisions and delivers measurable outcomes.
💡 Example: Instead of saying, “I managed social media,” say, “I used AI analytics to increase social engagement by 35% and contributed to a 10% sales boost in six months.”
6. Be a Lifelong Learner
The workforce is evolving, y’all, and staying relevant means learning and evolving with it.
- Take online courses, attend webinars, and earn certifications in emerging technologies or fields.
- Stay up-to-date on industry trends and future skill demands.
- Show curiosity and adaptability—employers appreciate candidates who are excited about change.
💡 Resources: Coursera, LinkedIn Learning, or industry-specific learning hubs.
7. Prioritize Ethical Thinking and Human Values
In a world driven by AI, ethics and human-centric leadership are becoming critical.
- If you’ve worked on projects where you balanced technology with user experience, ethics, or community impact, showcase that experience.
- Highlight your commitment to diversity, equity, inclusion (YES DEI matters and I don’t care what anybody says to the contrary), and user-centered design.
💡 Example: “I ensured our training program incorporated diverse perspectives and addressed accessibility, helping us achieve [specific outcome].”
It’s getting tricky out there, but we can still win. Keep evolving with the times, keep getting those apps out, and keep networking. We’ll get there!
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