Job searching is so complicated now. Too complicated. There’s so much nuance and this and that.
As a coach, I can’t help but think it shouldn’t be this hard to get a job that you’re very qualified for.
But here we are.
So, I want to share some advice with you all on the 3-part strategy I’ve seen work the best, both as a coach, and as a former hiring manager. Keep reading.

The 3 Kings of Your Job Search
There are three major components that you HAVE to nail if you wanna get hired. They are:
- Targeted branding
- Targeted resumes
- Targeted networking
Not necessarily in order of importance, just altogether. You have to do each of these 3 things well.
Targeted Branding
Targeted branding means you have to communicate a clear message. You need to clearly and quickly demonstrate that you have an overall profile that matches the role. Your skills, experiences, intangibles, etc. have to show that you’re ready to hit the ground running in the role(s) you’re applying for. Branding is how you stand out from the crowd and create differentiation between you and other similar candidates.
Targeted Resumes
Yes, your resume needs to be tailored to the role you’re applying for. You have to reflect their language, speak to relevant skills and experiences, and do so clearly and quickly. Without a clear and strong resume that’s easily readable, you’re fighting an uphill battle.
Targeted Networking
Remember the old “It’s not what ya know, it’s who ya know” saying?
Well it’s kinda true. Simply applying isn’t enough anymore.
It’s unfortunate, but true. You need to network. Tap in with your existing network, but you’ll also need to do some cold outreach.
Do your best to get in touch with people that can get you in front of the hiring manager (i.e. recruiters, current employees, etc.). It’s hard, but it really does help and it’s definitely worth the effort.
Volume Matters
One other thing. You have to get out enough applications. But not half-assed apps for jobs you’re barely aligned for.
You have to get out enough applications for jobs that you’re a good candidate for, while doing targeted networking.
It is exhausting. It’s draining. It’s frustrating.
This is the game, though, and you absolutely can and will beat it.
Keep at it, stay consistent, and when you get tired…take a break and then get back to it.
You can do this.
Here To Help!
My goal is to get people hired. Quite frankly, a lot of you are extremely qualified for the jobs you’re applying for, but there are nuances to the process that are holding you back.
Maybe it’s your branding, maybe it’s your resume or your interview skills, maybe it’s the fact that you’re disorganized.
Whatever the case may be, coaching can help you get that next job. I’ve seen it happen with my own two eyes:
“Brandon created a very comfortable environment for me to be honest about my frustration and journey. I felt validated and seen. I also appreciated that we were strategic and tactical.
Most importantly I landed a job. This was one of my goals in hiring a coach and getting interviews. Before Brandon, I had not landed one interview in 3 months of applying.”— Adetola O.
Are you signed up to my email list? If not, let’s change that:
Your message has been sent
If you are, come chat with me. I hold free consultations all the time, and they’re meant to be a space for us to get acquainted, chat about your goals, and see if coaching is right for you at this moment.
If it is, great. We’ll talk about options. If it’s not, that’s ok too. We’ll talk about things to be mindful of at this point in your journey.
Either way, the fall is the perfect time to get active in your search journey and put together a strategic campaign. So let’s get to it.
Click here and let’s get started!





