I was talking with one of my 1-on-1 clients last week about in-person networking strategy (because most of us go into these events without a plan). What I shared with her is the game plan I’m sharing with you now.
Reframing Networking: It’s Not About the Big Win
Most people walk into networking events thinking, “I need to make a really strong impression and land a job, client, or deal right away.”
Totally relatable—but that’s an unrealistically high bar to set for yourself. And putting that kind of pressure on a single interaction? Exhausting.
Instead, shift your mindset: The real goal of networking isn’t to “close the deal.” It’s to set up your next conversation.
A Simple Strategy for Networking Success
The best way to make networking less overwhelming and more effective is to focus on small, achievable goals rather than trying to hit a home run in every conversation. Here’s how:
✅ Set clear, attainable targets
- “I’m going to get the contact info of 4 people.”
- “I’ll casually pitch my professional brand to 2 people.”
Small wins add up over time. Instead of treating networking like a sprint, approach it as a marathon. You’re laying the foundation for meaningful connections that will grow after the event.
The Power of the Follow-Up
Successful networking isn’t about one magical conversation. It’s about the follow-up.
The real value of networking events happens in the days, weeks, and months after—when you nurture relationships, build trust, and create opportunities.
So, if you’ve ever felt the pressure to “perform” at networking events, know that you’re not alone.
Yes, networking still makes my introverted pulse shoot through the roof, too.
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