career – Page 2 – Be Gallant Coaching

Is tailoring your resume a waste of time?

By now, I’m sure you’ve heard the common resume advice:

“Tailor your resume to each job posting you apply to!”

It’s how you get more interviews. Sorta (go here to understand what I mean).

But I’ve been seeing some information floating around about resume tailoring that could be a little confusing.

Specifically, I’ve been seeing people on LinkedIn post things like “Tailoring your resume for each job posting is a waste of your time and energy! You don’t need to do all that”

Aaaaww snap! Which is it then? What should a job seeker like you do?

I wrote about it briefly in this LinkedIn post, but let’s explore a little more here.

SHOULD YOU TAILOR YOUR RESUME FOR EACH JOB POSTING?

The short answer to this is still “yes” but there’s some nuance involved. Before we get into all that nuance, though, it’s worth it to discuss why it’s important to tailor your resume.

It’s pretty simple, truth be told. You tailor your resume to show you’re qualified and actually should be applying to the posting. Seems obvious, but the truth is a lot of people apply to jobs that they’re either not super qualified for, or not at all qualified for.

Recruiters and hiring managers don’t want to spend a whole lot of time combing through each and every resume–they want to quickly glance at them and be able to determine who’s worth taking a longer look at and who isn’t. Tailoring your resume helps whoever’s reading it understand that at the very least you’re one of the ones that’s worth that deeper look and potentially moving on to the call/interview stage.

The question, though, is do you need to tailor your resume every time you submit an application. I mean, what if your resume is already in pretty good shape?

The answer: yes and no (dang it! Why’s it always “yes and no” or “it depends”?! Why can’t it ever not depend??).

Here’s the thing. You need to determine what industry and type of job you’re generally going to be applying for. Are you applying for Customer Success Manager jobs? Social Media Marketing Strategist jobs? Project Manager jobs?

Many companies and institutions have the same types of jobs, and Customer Success Managers across companies play very similar roles. They kinda do the same things, with maybe a couple differences from company to company.

So if you’re a non-profit recruiter or a higher education resident director, you’re going to need to first take your resume from being a “recruiter” or “resident director” resume to being a “customer success manager” resume.

Similarly, if you’re also applying for project manager jobs, you’re also going to need to make another version of your resume that’s a “project manager” resume. And so on and so forth. The tailoring involved in this step will probably take you a while.

Once you’ve done that, though, things get a little simpler. When you submit your resume for a specific Customer Success Manager job, you should tailor it to fit that specific posting, but this should not take you very long to do. I’m talking minutes.

You’ve already done the heavy lifting of tailoring when you first made your “Customer Success Manager” resume, ensuring that the marketable skills and outcomes you described are relevant and appealing for customer success manager jobs. The tailoring at this step is just making sure you use the words in the specific posting you’re applying for (i.e. if the job posting says “management” instead of “supervision”, you want to make sure you reflect that in your resume), and double check that your resume hits on the key skills/results described in that posting.

There’s some variability between Customer Success Manager jobs from company to company, but probably not very much. So while you should be tailoring your resume to each job you apply for, it should not at all take you very much time to do it…if you’ve done your job of creating the right “base” resume to begin with.

WRAPPING UP

It’s not that tailoring your resume is a waste of time. It’s not. I mean, it can be, but not necessarily. It really just depends on if you’re doing it the right way.

Make sure you have the right “base” resume(s), and go from there. When done well, you can then tailor your resume to each job in a matter of 5-10 minutes.

Y’all got this. And if you have questions, let me know! Send me an email at brandon@begallantcoaching.com and I promise I’ll get back to you.

WEBINAR ANNOUNCEMENT!

Very soon I’ll be hosting a free webinar on an important mindset shift that will make you a stronger candidate. I’m talking more interviews, more offers, better offers. I’ll give you a hint.

If you’re applying for jobs, that makes you an applicant. So I bet you’re also thinking like an applicant. That’s not a good thing. I will send you an invite soon, but if you want to make sure you get it, just drop your name, email, and “invite me!” in the form below and I’ll make sure you get it.

~Brandon

Go back

Your message has been sent

I talk to job seekers just about every day.

By the time they come talk to me (click here if you’re ready), they’ve usually been searching for a while. They’re also usually pretty frustrated, confused, and at least a little disappointed because they’re struggling to land interviews. And it’s pretty hard to get jobs if you’re not getting interviews.

Here’s the thing: It’s not that they’re not applying for enough job openings–they’re usually applying for plenty (in some cases 100s). It’s not that they’re not qualified for the jobs they’re applying for–they have great qualifications. It’s also not that they don’t have the right skills–they’re skills are valuable and aligned with the job description.

So what’s the deal?! Why so few interviews???

Walk with me…

YOU’VE HEARD IT BEFORE…

You gotta tailor your resume to the job description. Scan the job description to identify the keywords and make sure you include them and speak to those skills. This is very important.

But you’ve heard this before, right?

You’ve already done this. Over and over. Every time, in fact. And you’re still bamboozled because…crickets.

Still little to no interviews to show for it. Damn.

I hear this story from job seekers ALL THE TIME, and here’s what I’ve noticed.

In the vast majority of cases (very nearly all of them), their resume is almost entirely tasky. Take a look at your work experience in your resume. Is it essentially no more than a list of tasks you’ve carried out? That is not a good thing. If it’s basically just a list of tasks you’ve carried out, then there’s no difference between you and anyone else who’s carried out those same tasks (at least on paper). And in that case, there’s no real reason for a hiring manager to interview you over anyone else with the same or similar job history.

If your resume is task-driven, you probably won’t land very many interviews. In order to differentiate yourself from other candidates, you need your resume to be results-driven.

TASK-DRIVEN VS. RESULTS-DRIVEN

A task-driven resume is essentially the job descriptions of the jobs you’ve held. It may demonstrate skills, but no matter how aligned those skills are, there’s nothing really special about that resume because it tells me nothing about your proficiency with the skills. Having the skills is great, but what a hiring manager ultimately cares about is whether or not you can actually produce desirable results.

All of your bullet points should clearly demonstrate that you have a track record of driving a positive impact in your work. This is how you show them you were actually successful and are a top-notch employee.

And that’s the candidate that gets interviews.

Show me those numbers, those increases, those tangible changes!

THE USUAL FOLLOW-UP QUESTION

“But Brandon, I feel like I don’t really have many outcomes to speak to, so what do I do?”

I usually get some version of that when I give this feedback to someone. Here’s my response:

How did you and/or your supervisor know you were successful at this *chooses random bullet point* task?

Light bulb moment! The answer to that question is a positive outcome, and you should speak to it! And I bet you can answer that question for each of your bullet points.

I bet the reason why you’re having such a hard time identifying results you’ve produced is because you’re thinking strictly in terms of the numbers. And numbers are good! Great, in fact. If you can attach a % increase or number to it, please definitely do so. But if you can’t–depending on your role or your field it might be hard to have the numbers on hand–that doesn’t mean you don’t still have positive results to speak to.

You can–and absolutely should–still produce a results-driven resume. Every time.

WRAPPING UP

If your resume is task-driven, you’re facing an uphill battle. Candidates with task-driven resumes are really hard to distinguish between, especially if they have a similar background or work history. It’s also really hard to tell your proficiency if you’re just describing the tasks you’ve executed.

So let’s see those outcomes!

WANT MORE SUPPORT?

The people in my coaching program get this kind of stuff from me all the time. And if you’ve been job searching for a while now, you probably recognize that a successful job search goes way beyond a good resume.

Job searching is hard. Where do you even start? How do you make a good resume (and cover letter)? How do you communicate the unique value you bring via your professional brand? How do you network in a way that’s strategic and gets your foot in the door?

Come talk to me! We cover all this and more in my coaching programs (click here for details!). If you want to bring your search to a close and land a job that you really feel good in, then give yourself permission to look into some good support.

Get a head start on the new year and step out of your comfort zone so you can land that new job. I’ll help you!

Fill out this short interest form today and I’ll contact you!

Let’s Get Started >

Paid Subscriber Secrets!

Read more of this content when you subscribe today.