
I talk to job seekers just about every day.
By the time they come talk to me (click here if you’re ready), they’ve usually been searching for a while. They’re also usually pretty frustrated, confused, and at least a little disappointed because they’re struggling to land interviews. And it’s pretty hard to get jobs if you’re not getting interviews.
Here’s the thing: It’s not that they’re not applying for enough job openings–they’re usually applying for plenty (in some cases 100s). It’s not that they’re not qualified for the jobs they’re applying for–they have great qualifications. It’s also not that they don’t have the right skills–they’re skills are valuable and aligned with the job description.
So what’s the deal?! Why so few interviews???
Walk with me…

YOU’VE HEARD IT BEFORE…
You gotta tailor your resume to the job description. Scan the job description to identify the keywords and make sure you include them and speak to those skills. This is very important.
But you’ve heard this before, right?
You’ve already done this. Over and over. Every time, in fact. And you’re still bamboozled because…crickets.
Still little to no interviews to show for it. Damn.
I hear this story from job seekers ALL THE TIME, and here’s what I’ve noticed.
In the vast majority of cases (very nearly all of them), their resume is almost entirely tasky. Take a look at your work experience in your resume. Is it essentially no more than a list of tasks you’ve carried out? That is not a good thing. If it’s basically just a list of tasks you’ve carried out, then there’s no difference between you and anyone else who’s carried out those same tasks (at least on paper). And in that case, there’s no real reason for a hiring manager to interview you over anyone else with the same or similar job history.
If your resume is task-driven, you probably won’t land very many interviews. In order to differentiate yourself from other candidates, you need your resume to be results-driven.
TASK-DRIVEN VS. RESULTS-DRIVEN
A task-driven resume is essentially the job descriptions of the jobs you’ve held. It may demonstrate skills, but no matter how aligned those skills are, there’s nothing really special about that resume because it tells me nothing about your proficiency with the skills. Having the skills is great, but what a hiring manager ultimately cares about is whether or not you can actually produce desirable results.
All of your bullet points should clearly demonstrate that you have a track record of driving a positive impact in your work. This is how you show them you were actually successful and are a top-notch employee.
And that’s the candidate that gets interviews.
Show me those numbers, those increases, those tangible changes!
THE USUAL FOLLOW-UP QUESTION
“But Brandon, I feel like I don’t really have many outcomes to speak to, so what do I do?”
I usually get some version of that when I give this feedback to someone. Here’s my response:
How did you and/or your supervisor know you were successful at this *chooses random bullet point* task?
Light bulb moment! The answer to that question is a positive outcome, and you should speak to it! And I bet you can answer that question for each of your bullet points.
I bet the reason why you’re having such a hard time identifying results you’ve produced is because you’re thinking strictly in terms of the numbers. And numbers are good! Great, in fact. If you can attach a % increase or number to it, please definitely do so. But if you can’t–depending on your role or your field it might be hard to have the numbers on hand–that doesn’t mean you don’t still have positive results to speak to.
You can–and absolutely should–still produce a results-driven resume. Every time.
WRAPPING UP
If your resume is task-driven, you’re facing an uphill battle. Candidates with task-driven resumes are really hard to distinguish between, especially if they have a similar background or work history. It’s also really hard to tell your proficiency if you’re just describing the tasks you’ve executed.
So let’s see those outcomes!
WANT MORE SUPPORT?
The people in my coaching program get this kind of stuff from me all the time. And if you’ve been job searching for a while now, you probably recognize that a successful job search goes way beyond a good resume.
Job searching is hard. Where do you even start? How do you make a good resume (and cover letter)? How do you communicate the unique value you bring via your professional brand? How do you network in a way that’s strategic and gets your foot in the door?
Come talk to me! We cover all this and more in my coaching programs (click here for details!). If you want to bring your search to a close and land a job that you really feel good in, then give yourself permission to look into some good support.
Get a head start on the new year and step out of your comfort zone so you can land that new job. I’ll help you!
Fill out this short interest form today and I’ll contact you!
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