In today’s digital age, LinkedIn has become the go-to platform for professionals seeking career blah blah blah.
Now that we got that out the way, let’s talk tangible stuff.
LinkedIn can be incredibly useful, but it can also be overwhelming and confusing. So much so that a lot of people–including some of my clients–just avoid it and miss out on its benefits. So allow me to simplify things by giving you a few keys to help you unlock your search via LinkedIn.
1. Use LinkedIn to Find Jobs and Info, But Don’t Apply Directly On LinkedIn
It may seem counterintuitive, but one of the most effective strategies for job hunting on LinkedIn is to avoid applying directly through the platform. Instead, use LinkedIn as a research tool to gather information about potential employers, their respective industries, and what jobs are even available.
Once you’ve found a role you like and gathered enough info, apply directly on the company site, or even better, directly with a recruiter.
I repeat, always apply directly on the company site, or directly with a recruiter.
Start by exploring company profiles to gain insights into their culture, values, and recent developments. Take note of any connections you have who work at these companies and reach out to them for informational interviews or advice.
By taking a proactive approach to research and networking on LinkedIn, you can gain a deeper understanding of potential employers and position yourself as a qualified candidate when the time comes to apply.
2. Don’t Pay Attention to the Number of Applicants Displayed on Job Postings
I regularly hear education and non-profit professionals (and really people from a lot of career fields) talk about how discouraging it is to see a job posting with 500 applicants, but PAY IT NO MIND. Three reasons for that:
- The number of applicants is just one piece of the puzzle, and it doesn’t necessarily reflect the quality of your candidacy.
- If it’s NOT an Easy Apply posting, then the “Apply” button you see is basically just a link to the original posting on the company website. Once you leave LinkedIn, the platform has no way of knowing whether you applied or not, so it just counts EVERYONE that clicked the Apply button/link as an applicant. Try it out yourself. Click the button and then go back to LinkedIn and refresh the page a couple times. You’ll see the number go up. In other words…that number means practically nothing to you.
- If it IS an Easy Apply posting, a whole lotta those applicants are not going to be particularly qualified. They just applied because it was…easy. Again, that number basically has no meaning.
So anyway, instead of focusing on the competition, focus on crafting a tailored application that highlights your skills, experiences, results, and alignment with the company’s values. Personalize your resume and cover letter to demonstrate your genuine interest in the role and your potential contributions to the organization.
Get to know your BRAND! Speaking of which, let’s pause…
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Do you know your brand? Knowing your brand and how to convey it well is what will ultimately distinguish you from other candidates with similar skills, experience, and qualifications.
So yes, you need to know your brand in and out and how to convey it. If you don’t, peep the end of this post.
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Remember, recruiters are looking for candidates who stand out from the crowd, so use this opportunity to showcase your unique qualifications and passion for the position. By staying focused on your strengths and what sets you apart, you can increase your chances of catching the recruiter’s attention, regardless of the number of applicants.
3. Use the Jobs Section to Identify Hiring Managers or People Who Work at the Company
While the Jobs section on LinkedIn is a valuable resource for finding job listings, it can also be a powerful tool for networking and making connections within your target companies.
Some postings will literally tell you who the hiring manager or recruiter is. That’s golden information! Send them a connection request and engage with their content to build rapport and demonstrate your enthusiasm for the opportunity.
Take advantage of the fact that LinkedIn shows you if you have connections or fellow alumni at the companies you’re looking at to identify potential contacts. Reach out to them with personalized messages expressing your interest in the company and asking for advice or insights into the hiring process.
And you can also look at the People tab on the company profile to identify in-house recruiters or talent acquisition pros. You’ll wanna reach out to them too.
When you leverage the Jobs section strategically, you can not only uncover job opportunities but also expand your network and increase your chances of getting noticed by hiring decision-makers.
And there you have it! Take this strategy and apply it to your search. Keep at it and eventually you’ll break through!
Build Your Transferable Brand
Professionals that are really tapped into their brand tend to have way more success in their career and job searches than those who are not.
They’re more confident, better at conveying how they drive impact (which is ultimately what an employer cares about), and they understand how their skills are translatable to multiple roles and industries.
If you’re having trouble landing interviews or job offers, there’s probably a branding component that you’re falling short on.
I want to invite you to take part in my short-term branding program, where you and I will work together to build out your brand and your ability to successfully and quickly convey it to your benefit.
Using your brand will help you set yourself apart from others via the stories you craft in your resume and cover letter, interviews, LinkedIn, and networking opportunities. The transferability of your skills and the value of your impact will be clearer to those you come in contact with.
The results: greater confidence, better job offers, more aligned work, and better compensation.
And it’s only two sessions! If you’re still job searching and considering a pivot, meet with me for two sessions and I’ll have you up and running with a newly crafted brand you can actively use to your advantage this spring.
Early bird pricing is only $295 and will last until May 5th. Click here and let’s get started!
We’re at the beginning of spring, so now is a great time to get active on this! Don’t let the spring energy pass you by!