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So networking is a crucial part of a job search, and it can be somewhat of an uncomfortable thing to engage in. Specifically, what can be one of the more socially awkward networking activities is the dreaded informational interview.
Not all informational interviews involve cold-messaging a complete stranger on LinkedIn–sometimes you have the luxury of just asking one of your friends or mentors about their work experience. However, we often find ourselves needing to reach out to a complete stranger.
Dang.
This is especially true if and when we’re looking to pivot our career or enter an industry in which we don’t already have an established network. Maybe that doesn’t intimidate you, and you know just how to go about it. If that’s the case, congrats! Get out there and request those informational interviews!
If it is a little intimidating to you, and you’re not really sure how to go about it, read on. I have Gravy for you.
SETTLE DOWN
Deep breath innnn.
Hold for 3 seconds.
And releasssse.
Try to relax your nerves a little. Asking for an informational interview may seem awkward, but it’s a totally normal thing to ask of someone. You don’t have to put so much pressure on yourself, or on the other person. Remember, you’re not asking them for a job, you’re not asking them for a job interview. You’re asking them for time and information.
Speaking of information…
DO SOME RESEARCH
Before you reach out to anyone, you should spend some time (1) thinking about what kind of information you’re looking for, (2) identifying people who might have useful information for you, and (3) researching their work experience.
If you’re totally lost on where to start, here’s a tip: Make a list of skills, strengths, job titles, or job functions that are relevant to your career goals. Take that list of keywords and input them into the search bar on LinkedIn in different combinations. For example, if you’re interested in UX Design, writing, collaboration, and policy, you might enter “UX Design, writing” into the search bar. Or “UX Design, policy.” You get the idea. From there, you’ll get a list of people who have those terms in their profile!
Take a look at some of those people and see what you can learn about them. Do you have mutual connections (you should try to find people you have mutual connections with)? Is what they do actually interesting to you? What are some of their major accomplishments?
Another tip: Try not to target recruiters or hiring managers. Find someone on the team that can get you good insider information.
It’ll take time, but it’ll be well worth it.
And speaking of time…
BE RESPECTFUL OF THEIR TIME
Informational interviews should be relatively short–somewhere around 20-30 minutes. They’re doing this for you for free, and like most of us, they’re probably got other things to do. So keep the timeframe of what you’re asking for short–something easy to say yes to.
And when they do say yes, you want to make the time count by having good questions to ask. Which is also why you want to do your research on them beforehand. Don’t waste their time (or yours) by setting up an informational interview and then just staring at them and expecting them to just give you a bunch of information.
Of course, you might get more no’s than yeses to your request for time. Again, that’s normal, don’t let it discourage you. Try someone else and keep going!
THE ASK
When you reach out, you should start with a brief introduction of yourself and how you found them (i.e. they’re doing work that interests you and you saw that you have mutual connections, you listened to their podcast, someone recommended them to you, etc.)…
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P.S.: If you’re interested in some good sample questions to ask in an info interview, contact me and let’s talk!
Next Issue on July 6th: The Job-Hopping Stigma
Have you ever wondered if job-hopping will hurt your career? Let’s talk about it next time!
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Update: Career Compass Assessment
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